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How Will Quality Testing Make You Gain Market Share?

Independent quality testing will make you gain market share today. It offers a substantial ROI compared to the potential losses from poor quality, overstocking, and consumer disappointment. 

We have known this for the past 30 years and have the data to support your decisions with confidence.

Here’s how focusing on quality can transform your wine shelves and offers:

1. Quality Assessments Drive Customer Loyalty

Quality is key to customer satisfaction. By using rigorous, scientific quality assessments, you ensure every bottle meets your customer’s standards. Meron Quality Institute’s chemical analyses, which evaluate over 8,000 wines annually, preempt quality with 95% objective and scientific results that position your offer in context with the market and competition.

2. Data-Driven Decisions for Better Market Fit

Informed decisions align your wine offerings with market preferences. What does your client base like? Can you define their taste? If not, you are missing the boat. Meron’s data-driven approach benchmarks wines against standards, competitors, and price points, reducing overstocking and enhancing your selection’s appeal. This directly boosts sales and customer satisfaction while allowing you to adapt your offer to consumer trends and tastes.

3. Early Detection Saves Costs

Identifying potential quality issues early prevents returns and protects your brand’s reputation. Who wants a one-star review just because you got a bad batch of wine with TCA non-detectable in tasting? Meron’s technology ensures wines reach your customers in the best condition, preserving your reputation and reducing financial impacts from quality problems along the whole supply chain.

4. Transparency and Collaboration Build Trust

Transparency fosters trust. Using data, in place of opinions, facilitates open discussions and continuous improvement from producers, importers and all involved. It ensures your stock is of the highest quality for your intended price point. This strengthens relationships, gives you negotiation leverage, and reassures customers of your commitment to quality.

Discover the Meron Advantage

Are you curious about more strategies to elevate your wine & spirits strategy to increase your market share? Come and visit us at Meron Quality Institute to see how our expertise can transform your wine offerings and position your point of sales as a market leader.

The Meron team loves to show how their work makes a difference for the whole industry and how you can improve profit with a small investment.

Three people in a meeting to gain market share in wines

Willem Schouten

Without temperature control, analysis would be unreliable and inconsistent. This environment allows for precision in identifying faults, understanding structure, and documenting development.

Why Wine Should Be Analysed Throughout Transport and Storage

A bottle might leave a winery in perfect condition, but its journey isn’t always smooth. Transport and storage environments vary wildly. From cargo containers to shop shelves, wines encounter heat, cold, vibration, and light. Each of these variables can influence flavour, aroma, texture, and ageing potential.

We have seen it happen: a wine that passed initial testing at the winery can taste very different after a long-haul shipment or poor storage conditions. That’s why it is smart to analyse wine at different points: before release, after transport, mid-storage, and pre-consumption. These stages reveal how the wine holds up in real-world conditions.

Wine Analysis Journey

Best Timing for Wine Analysis at Meron

The timing depends on your role in the wine’s journey as a producer, distributor or retailer.

  • Pre-release: Understand how the wine is evolving in bottle.
  • After shipping: Check for heat damage or cold stress.
  • During storage: Monitor consistency across different batches.
  • If something tastes off: Confirm whether changes in profile are due to environmental factors.

Our fully certified lab and independent testing can help identify what happened, how it happened, and whether it’s reversible or if it’s time to rethink storage or shipping protocols.

Does Temperature Define Wine Quality?

Temperature is not the only factor affecting a wine’s performance, but it is one of the most unforgiving. It can’t fix a wine’s flaws, but it can highlight or mask them. And once heat damage sets in, there’s no way back.

Handled well, temperature can bring out a wine’s complexity and balance. Mishandled, it flattens, distorts, and disappoints. Whether you’re sipping by the pool or sending a new vintage across the globe, a few degrees can change everything.

Before you raise your next glass, take a moment to check the temperature. It might just be the detail that lets the wine speak for itself.

How do you serve your wine? Here is how Anna Niepoort and other industry leaders see it: 

Feeling Inspired?

At Meron, we combine science, data, and passion to bring you the latest news, insights, and resources in quality for wines, spirits, and beyond. Find out more actionable content to improve your positioning, gain market share, and continue your quality journey.

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