Elevate your wine retail strategy and increase market share?

Managing quality and costs in wine retail can be a headache. Consumers demand excellence at competitive prices, and navigating the myriad alternatives to wine is tricky if you are hostage to subjectivity.

Quality versus value defines our era, necessitating a fresh approach to wine selection, analysis, and presentation.

At Meron, with 30 years of data on wine and spirits, we’ve pinpointed four key steps for successful retailers to reduce costs and boost market share:

Embrace the Science of Quality

Forget relying solely on tasting notes. Chemical analysis at Meron ensures every bottle meets top quality standards. Annually, we analyze over 8,000 wines, offering insights to preempt issues and ensure customer satisfaction, which builds loyalty and drives repeat business and complementary sales with other categories.

Leverage Data for Informed Decisions

Data-driven choices are crucial. Our data allows you to benchmark wines against standards or price points while ensuring compliance with regulations. This helps you make purchasing decisions that resonate with consumer preferences.

Save Money with Early Detection

Detect potential quality issues early with technology — before they’re noticeable by taste. Addressing problems like increased turbidity or volatile acidity early prevents costly returns and preserves your reputation as a quality-focused retailer.

Foster Transparent Collaboration

Transparency with suppliers and customers builds trust. Using data from an independent institute like Meron facilitates open, productive discussions and continuous improvement from all sides. Collaborating with winemakers using this data helps them refine their processes, enhancing wine quality based solely on independent, contextual, and verifiable information.

By implementing these strategies, you not only streamline operations but also position yourself as a curator of wine experiences. This approach ensures cost efficiency while contributing to market share growth, and a strong positioning, aligned with your target consumers.

Curious about more strategies to help you manage your assortment? Do you want to know where and how your wine can be more successful?