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wrong choice |
Unfortunately, most people make the wrong choice quite often, as confirmed in many tests done by the consumers organisations, the relatively high amount of recalls of wine and several other publications. This leads to a situation of less experimenting on the side of the consumer towards the choice of product, as well as towards the channel of purchase. Consequently the consumer gets sensitive for test results and the meaning of 'experts'. |
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the consumer |
Something, that also poses a problem, is the progress in viniculture and vinification techniques, causing the offer of world-wide wines to increase, making it even more difficult for the consumer to make a choice. The MERON® Wine information system is universally applicable, making the choice of purchase easier for the consumer when he is in a store, choosing a wine. |
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basic characteristics |
The MERON®Wine information system has the following basic characteristics:
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chemical research |
The systematic chemical research is inseparably connected with the Meron Wine information system. Each participant obliges himself to let the entire assortment be chemically analysed twice a year, and recalibrate the taste codes. Thus, the quality guarantee and system maintenance is established.
The MERON® Wine information system is used in about 2000 supermarkets
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Wine gets to the customers imagination. A lot of people know something about wine and share information, searching for the right wine. This quest is important, as pouring a wine is often a question of honour.
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